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Selfridges-
Selfridges opened on Oxford Street in 1909 and underwent extensive refurbishments in the 1990s so is now a stunning, modern store that attracts top-end shoppers looking for designer goods. The store is stylish and contemporary and makes shopping an absolute pleasure.

Selfridges has a truly fascinating history that supports its excellent reputation for providing a huge range of high quality goods. Emphasising the ethos that "shopping should be fun", the stores original founder, US entrepreneur Harry Gordon Selfridge, defined the shop's hands-on, theatrical image that has endured since its opening in 1909. A lover of all things scientific, unusual exhibits were often used to attract and amaze customers - John Logie Baird carried out his first public demonstration of television from the first floor of the store in 1925, it was in Selfridges that 12,000 people viewed the monoplane used to complete the first cross-Channel flight, while a seismograph installed on the third floor, recorded tremors from the Belgian earthquake in 1938. This tradition for unique displays and unusual exhibitions continues to this day and is a major reason to visit the store.

Address: Selfridges, 400 Oxford Street, London W1A 1AB.

opening times-Mon-Sat: 9.30am-8pm
Thurs: until 9pm
Sun: 11.30am-6.25pm


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